POV in the Press: Rothman expands sponsorships into Florida with Orlando Magic deal.

In his January 18, 2023 article titled Flyers put their hands in the cookie jar, SBJ Marketing columnist Terry Lefton broke the news of Rothman Orthopaedics’ partnership with the Orlando Magic, making this the first sponsorship deal for Rothman in Florida. Story excerpt below.

Rothman Orthopaedics' expansion plans in Florida lead to deal with Magic

Rothman Orthopaedics is now the “official orthopedic team physicians” for the Magic, part of a move made in conjunction with AdventHealth, the team’s official healthcare provider. The Magic sponsorship, which includes arena signage and offices within the Magic’s Advent-entitled training facility, is Rothman’s first pro sports affiliation in the Sunshine State and comes as the practice is expanding there.

POV Sports Marketing is the sports marketing agency of record for Rothman Orthopaedics.

With an HQ in Philadelphia, Rothman’s sponsorships have traditionally been in the Northeast, including the Eagles, Phillies and more than 60 high schools and colleges. POV Sports Marketing is Rothman’s sports marketing AOR.

Read the full story on SBJ.com. Subscription required.