GINA FRANZ NAMED POV SPORTS MARKETING MANAGER, ACCOUNT SERVICES

WAYNE, Pa. (December 16, 2021) – POV Sports Marketing has hired Gina Franz as manager, account service, to oversee the firm’s SponsorshipEdge property services and sales advisory engagements. She will also support the POV brand account team on social media strategy and activation. Franz is the latest addition to POV, the women-owned, full-service sports marketing agency that specializes in brand sponsorship consulting services (strategy, valuation, management, activation) and property sponsorship sales advisory services.

Franz comes to POV from GKV Advertising, an integrated advertising agency located in Baltimore, Maryland. There she implemented public relations strategies, social media content creation and grassroots marketing efforts for local and national brands such as Aerotek, Chock full o’Nuts, Baltimore Ravens and Maryland Physicians Care.

“We are thrilled to welcome Gina to POV. She and I crossed paths early in her career and I knew she would excel quickly.” said Founder and CEO Molly (Mullady) Arbogast. “She makes our team better with her strong POV from the team side of the sports industry and her PR/Social Media agency experience. Gina will be a tremendous asset for POV and our clients, and we look forward to seeing her contributions.”

Prior to joining GKV, Franz spent four seasons with the Philadelphia Union (MLS) in the sponsorship sales and service department. During her time at the Union, she helped design successful marketing and sales initiatives that connected the client’s brand and marketing objectives with the Union fan base. Clients included Independence Blue Cross, ACME Markets, Herr’s, Dunkin’ and SNHU among others.  

Upon graduating from Penn State University in 2015 with a bachelor’s degree in public relations, Franz’s career in sports began with a one-year post-graduate internship in the corporate sales and service department of the Philadelphia Eagles. Originally from West Chester, Pennsylvania, Franz currently resides in Baltimore, Maryland.

About POV:

POV Sports Marketing, a WBENC certified woman-owned agency, brings sports and entertainment partnerships to life, assisting brands and properties in all aspects of the “deal”, from pre-contract valuations to gameday activation. Services include strategy development, deal evaluation, contract negotiation, asset/inventory valuation, partnership management, athlete negotiations and hospitality management. SponsorshipEdge™ is POV’s proprietary suite of services designed to help sales organizations maximize sponsorship revenue and create effective processes, systems and sales strategies. It encompasses many facets ranging from sales negotiation and rate card valuation to sales advisory and a customized “Venue, Market & Revenue Report” tool for detailed analytics. To learn more about POV Sports Marketing, including the agency’s client work and complete suite of services, visit POVSportsMarketing.com.

MEDIA CONTACT:    

Molly Arbogast
molly@povsportsmarketing.com