POV SPORTS MARKETING NAMES NICOLE SOSKIN MANAGER, ACCOUNT MANAGEMENT

WAYNE, Pa. (July 16, 2018) – Nicole Soskin recently joined POV Sports Marketing in a newly created role of manager, account management as announced today by Founder and CEO Molly Arbogast.

            Soskin, former corporate services coordinator for the NFL’s Philadelphia Eagles, served four years with the franchise including the team’s historic run to winning its first Super Bowl five months ago. Soskin oversaw the comprehensive planning and execution for significant marketing partnerships between the Eagles and reputable brands such as American Airlines, Toyota, Gatorade and Axalta. Additionally, she was integral in overseeing sponsors’ branded campaigns across the Eagles Digital Network.

            Her additional experience includes serving as partnership marketing assistant for the IMG College office in Winston-Salem, where she coordinated asset management and social/digital plan activation for 17 national partners and nearly 100 regional properties. A graduate of Wake Forest University, Soskin also held an internship with IMG Academy in Bradenton, Fla. serving as the event planning and marketing lead for a sports training venture with Under Armour.

            Soskin brings valuable experience to the woman-owned POV Sports Marketing team, which boasts more than two decades of insight on both the property and team side of sports sponsorship integration, evaluation and negotiation. In addition to Arbogast, Soskin joins Vice President/Strategy and Account Management Katie Rose Thornton and Client Services Specialist Jennifer Conger.

            “Nicole is incredibly talented, and we’re excited to have her on the POV team as we continue to grow,” said Arbogast, a 25-year sports marketer and former Philadelphia Eagles’ vice president, corporate partnerships who has negotiated throughout her career more than $185 million in sponsorship contracts namely within professional and college sports. “We’re dedicated to helping our clients navigate the entire sports sponsorship process, evaluate deals, or even coach their sales teams on best practices and strategies to be better and stronger. Given the diverse offerings of POV and Nicole’s team experience, she will be a great asset across the board.”

            POV Sports Marketing assists its brand and property clients through the multi-faceted sports landscape including strategy development, deal evaluation, asset/inventory valuation, partnership management, negotiation, and sales training. SponsorshipEdge™ is POV’s proprietary suite of services designed to help sales organizations maximize sponsorship revenue and create effective processes, systems and sales strategies. It encompasses many facets ranging from sales negotiation and rate card valuation to sales advisory and a customized “Venue, Market & Revenue Report” tool for detailed analytics. To learn more about POV Sports Marketing, including the agency’s client work and complete services, visit POVSportsMarketing.com or @POVsportsmktg on Twitter and other social platforms.

MEDIA CONTACT:    

Jennifer Duncan
POV Sports Marketing  
jduncan@povsportsmarketing.com