FORDHAM ATHLETICS PARTNERS WITH POV SPORTS MARKETING FOR MULTIMEDIA RIGHTS ADVISORY
BRONX, N.Y./WAYNE, Pa. – September 13, 2023 – Fordham Athletics has partnered with POV Sports Marketing in a relationship that began earlier this year to evaluate its multimedia rights opportunity landscape and develop a strategy on how to best maximize the department’s efforts moving forward in the realm of corporate sponsorships.
"We are thrilled with our partnership with POV Sports Marketing,” said Director of Athletics Ed Kull. “Their extensive sponsorship sales expertise and knowledge of the college sales landscape really helped us critically plan for the future of Fordham Athletics and how we drive long-term direct revenue for the department. This partnership will assist us as we continue to create our athletics strategic plan and master facilities plan that aligns with the University’s strategic plan.”
After extensive analysis of proposals from several nationally recognized third-party rights holders, Fordham Athletics and POV determined that the Rams’ best path forward was to retain sponsorship rights in-house with a group led by Associate Athletic Director for Corporate Sponsorship and Revenue Generation Jason Luksis, who started in August.
“We know there is huge potential for Fordham Athletics and our University,” continued Kull. “Our goal is to have strong connections with our sponsors and develop our sales and service personnel internally to drive loyalty to our program.”
“The multimedia rights space is changing,” said Molly Arbogast, POV Sports Marketing President & CEO, “Athletic departments need to take a good hard look at their most efficient path to revenue. We were excited to collaborate with Ed Kull and Paul Sclafani at Fordham Athletics. This was an extremely important decision for their program, and we were honored to provide an objective ‘POV’ on the best strategy to reach their revenue goals.”
Leading the MMR advisory engagement for POV Sports Marketing was Collegiate Sponsorship & Rights Specialist Jill Axel, who spent 22 years with Drexel Athletics as an administrator for external relations where she oversaw their in-house sponsorship sales team and negotiated outsourced deals involving both a revenue share and a 10-year rights guarantee. President & CEO Molly Arbogast and Director Nicole Rajack, each with previous collegiate sponsorship sales and service experience at Learfield and IMG College respectively, also supported the project.
SponsorshipEdge® powered by POV Sports Marketing has been advising property clients for over seven years. During these engagements, POV’s sponsorship experts take a deep dive into a property’s sales process, market landscape, inventory, rate card, marketing platforms and deal structure to deliver a comprehensive recommendation on how to maximize revenue generation. The POV team has evaluated and advised upwards of 25 properties coast-to-coast on sponsorship sales strategy and revenue maximization, including teams, venues, national governing bodies, and non-profit organizations. In 2023, the agency expanded these services to college and university athletics departments. Fordham Athletics joins the likes of ASM Global, USA Gymnastics, USA Lacrosse, City of Birmingham (AL), ECHL Reading Royals, ECHL Indy Fuel, and more in placing their faith in the POV property consulting team.
About Fordham Athletics:
Headquartered on the University's scenic Rose Hill Campus in the Bronx, Fordham Athletics has enjoyed more than a century of intercollegiate success. The University sponsors 22 varsity athletic squads, whose rosters feature more than 500 student-athletes from around the world. In addition to their on-field accomplishments, these talented young individuals outperform the general student population in terms of grade point average, retention rate and graduation rate. Most Fordham squads are proud members of the Atlantic 10 Conference. Fordham Football, fresh off an appearance in the 2022 FCS Playoffs, competes in the Patriot League.
About POV:
POV Sports Marketing, a WBENC certified woman-owned agency, brings sports and entertainment partnerships to life, assisting brands and properties in all aspects of the “deal”, from strategy to valuations to gameday activation. SponsorshipEdge™ is POV’s proprietary suite of services designed to help venues, teams, NGBs and properties maximize sponsorship revenue and create effective processes, systems and sales strategies. It encompasses many facets ranging from sales negotiation and rate card valuation to sales advisory and a customized “Venue, Market & Revenue Report” tool for detailed analytics. To learn more about POV Sports Marketing, including the agency’s client work and complete suite of services, visit POVSportsmarketing.com.
MEDIA CONTACTS:
Nicole Rajack - POV Sports Marketing
nrajack@povsportsmarketing.com
Andrew O’Connell - Fordham Athletics
anoconnell@fordham.edu